By Bio-IT World Staff
March 8, 2010 | Last week Sigma-Aldrich introduced Sigma Life Science, a brand and website to emphasize the company’s current focus on biology. The website, www.wherebiobegins.com, will be home to Sigma’s biology-focused technologies and products.
The Sigma Life Science mission is expected to enable researchers to unravel the complex biomolecular interactions within cells, tissues, organs and organisms. The new brand and website are expected to generate awareness of Sigma Life Science's strengths in providing products and technologies that are intended to facilitate scientists' understanding of how diseases develop and how molecules function.
“The Where Bio Begins website offers a content-rich environment that encourages collaboration and direct interaction with our peers and customers in the research field,” David Smoller, president of Sigma-Aldrich's Research Biotech business unit told Bio-IT World. “We are creating a destination place for scientists to access deep biological information and innovative products essential to their research."
Sigma-Aldrich has over $750 million worth of products in its portfolio including the world's largest custom oligonucleotide service, the award-winning CompoZr Zinc Finger Nucleases (ZFN) gene editing technology (see, Zinc Finger Techniques Could Be Gene Therapy Breakthrough), and more than 25,000 monoclonal and polyclonal antibodies. All of these technologies are accessible through the 'Your Favorite Gene powered by Ingenuity' ( http://sigma.com/yfg) search engine—a dynamic, web-based biological search tool that delivers comprehensive gene-based content to model and evaluate experiments in the context of previously published scientific literature.
To support the 'Where Bio Begins' launch, eight information portals have been specifically tailored to serve the biology community. Themed around the company's core biological capabilities in targeted genome editing (bioediting), transgenics (SAGE Labs), functional genomics (biosilencing), stem cell research and epigenetics (bioreprogramming), molecular biology (biomapping), biomolecules, oligonucleotides/custom products (bionucleics), customer education and training programs (biouniversity) and bioinformatic resource (Your Favorite Gene) these sites can be accessed at www.wherebiobegins.com.