Target Analytics Maturity to Beat the Big Data Backlash
In recent years, the media has been full of Big Data; talking either about its amazing potential or the privacy implications. With multiple vendors desperate to establish primacy, Big Data has been everywhere.
However, outside of established public-facing poster boys like Google, Amazon and Facebook, tangible progress has been patchy. It’s all been a bit too hard, fighting against immature technology and a lack of available expertise. Quick wins have been few and far between. Reality has not lived up to expectation and Big Data is now sliding down the steep trough of the Technology Hype Cycle, and experiencing a backlash.