March 7, 2002
Product Marketing Manager
Focus on Key Factors that Drive Business
What is the history of your organization’s involvement in life sciences?
Dilawri: Cognos solutions have enjoyed broad-based interest from almost every vertical industry segment. From financial services to the public sector to entertainment to healthcare, Cognos has a global customer base of more than 19,000 customers across markets and around the world.
In life sciences, Cognos works with a similarly diverse range of organizations. Cognos’ leading reporting and analysis solutions allows life sciences companies to closely track research project lifecycles, customer service, distribution and supply chain issues, and overall financial performance. Cognos business intelligence allows these companies to advance their critical work by allowing them to manage the key factors that drive their business performance.
What is your vision for the development of the life sciences market?
Dilawri: There is no more crucial work being done on the planet. Life sciences organizations are working to unlock the mysteries of life itself. Working with the building blocks of our very existence, life sciences researchers are making unbelievable advancements to improve the quality of life for our children and advance the human condition.
What organizational assets have you developed to serve this community?
Dilawri: Cognos has been focused on delivering best-of-breed business intelligence solutions. Through our work with life sciences companies, we continue to evolve and develop our analysis and reporting solutions to allow these organizations to generate cost efficiencies, serve their customers better, and address the demands of the market and medical community rapidly.
What products and services does your company provide to the life sciences market?
Dilawri: Cognos provides the industry’s most complete enterprise-scale business intelligence solution. From the consolidation of a company’s various data sources to create a unified view of the business to the delivery of the right information to the right people at the right time, Cognos provides the consistent information demanded by life sciences organizations. Cognos solutions for reporting and analysis include Cognos PowerPlay, Cognos Impromptu Web Reports, and Cognos Query. Cognos also provides the ability to extract, transform, and load data from multiple data sources into coordinated data marts with a product called Cognos DecisionStream.
Cognos business intelligence offers life sciences a unique solution that allows these companies to better manage their organizations and specific projects. In the case of one life sciences organization, Cognos solutions are allowing this complex organization to track business performance and create a consistent, unified view of its information in a multisource data mart. With hundreds of scientists working on hundreds of biopharmaceutical projects, dozens of U.S. and international patents, and partnerships with major pharmaceutical leaders, this organization had an information challenge it turned to Cognos to solve.
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