March 7, 2002
Vice President, Pharmaceuticals Industry Business Segment
Improving Organizational Efficiencies
What is the history of your organization’s involvement in life sciences?
Binder: Founded in 1972, SAP has been a player in the pharmaceutical and life science industry right from the beginning. Headquarters in Walldorf, Germany, allowed strong ties with German and Swiss pharmaceutical companies to develop quickly as SAP became the world’s leading provider of e-business software solutions. Through the mySAP.com® e-business platform, people in businesses around the globe are improving relationships with customers and partners, streamlining operations, and achieving significant efficiencies throughout their supply chains.
With mySAP Pharmaceuticals, our industry-specific solution, not only are companies able to manage their finances, production, and logistics, but they are also enabled to manage their R&D projects, their customer relationships, and their regulatory compliance. Today SAP’s position as a leader in pharmaceutical solutions remains strong, with more than 800 installations around the world.
What is your vision for the development of the life sciences market?
Binder: I see many major areas where we can offer our pharmaceutical customers the greatest opportunities to productively implement e-business applications in the near term (e.g., customer relationship management, R&D, e-procurement). The main driver for our team is to support customers by offering them our technology to manage their business effectively and efficiently in the highly regulated pharmaceutical environment to remain competitive. In the future, ease of access to the right, up-to-date information will be key for strategic decision making, supported by a collaboration platform for information and document sharing. One of the areas we are pursuing in the pharmaceutical area is investing in portals and business information warehouse technology.
What organizational assets have you developed to serve this community?
Binder: SAP is structured into departments for development, implementation consulting, business consulting, sales, and marketing. In addition to this general outline, industry business units have been founded to ensure the ongoing support and roll-in of industry-specific requirements. One of these industry business units is entirely dedicated to the pharmaceutical and life sciences industry.
What products and services does your company provide to the life sciences market?
Binder: With the SAP Pharmaceuticals solution, customers create an environment that is flexible and responsive to changes within the industry. Our solution enables them to share timely and accurate information across distributed corporate functions and divisions. The pharmaceutical industry solution also addresses the difficulties brought on by expansion into new markets. Here are just two important capabilities:
• Enterprise management. SAP Pharmaceuticals offers rich capabilities for strategic planning, financial accounting, costing, and control across the enterprise.
• Supply chain management and production. In the manufacturing area, SAP provides improved demand planning with synchronized operations and a comprehensive integration to all business processes.
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