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Champions KM Siebel

March 7, 2002

Siebel Systems Inc.
Stephen Andrade
General Manager, Siebel Life Sciences

Bringing Life Science to the Net

What is the history of your organization’s involvement in life sciences?
: Siebel Systems recognized the large potential of developing sales-force-automation and customer-relationship-management solutions in specialized vertical industries, and started to develop vertical versions of its applications in 1997. The Siebel Life Sciences business unit started as Siebel Pharma in 1997, when Siebel Systems acquired Nomadic Systems, a small sales-force-automation company focused exclusively on the pharmaceutical industry.

The first version of the pharmaceutical-specific version of Siebel applications, named Siebel Pharma, shipped in 1998. In 2000, Siebel Systems increased its investment in this vertical market, and Siebel Pharma became Siebel Life Sciences to encompass three segments: pharmaceuticals/biotech, medical products, and consumer healthcare. The product previously named Siebel Pharma was renamed Siebel ePharma. Siebel eClinical shipped in 2000 as an integrated clinical trial management system that is utilized by customers across all segments. Siebel eMedical was shipped in 2001 as a comprehensive application suite for medical products companies.

What is your vision for the development of the life sciences market?
: The life sciences industry continues to face significant market and regulatory challenges as the definition of the customer changes rapidly. As part of Siebel Life Sciences, I have personally been able to help the industry learn, adopt, and benefit from advances in software technology. Our approach to the life sciences market is one of multichannel eBusiness or customer relationship management—that is, taking a consistent and integrated approach to managing customers across multiple channels, with the intent of improving revenue and profitability.

For example, the ability to move products through the stages of discovery and development quickly and efficiently is key to the sustainability of every pharmaceutical manufacturer. To help our pharmaceutical and medical products customers tackle these important challenges, Siebel developed Siebel eClinical, the most comprehensive suite of Web-based, eBusiness applications available today for clinical trial management.

Siebel eClinical is designed to help pharmaceutical/medical products companies and clinical research organizations better manage investigator relationships, trial activities, and overall clinical trial status to enable better decision making, faster time to market, quicker product adoption, and increased market share.

What products and services does your company provide to the life sciences market?
: Siebel Life Sciences represents the most complete and comprehensive family of eBusiness applications that are commercially available to meet the demanding and growing customer-relationship-management and employee-relationship-management needs of the pharmaceutical/biotechnology, medical products, clinical research, and consumer healthcare industries.

Siebel Life Sciences is comprised of multiple, integrated product lines—ePharma, eMedical, eClinical, and eConsumer Sector—to provide the only solution capable of meeting the business requirements of diversified life sciences companies across multiple lines of business, including ethical pharmaceuticals, medical products, and over-the-counter medications. Diversified life sciences companies can achieve unparalleled levels of organizational alignment, information sharing, and business insight across multiple lines of business, as well as within each business line across sales, marketing, service, and clinical development.

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