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Why Big Data is Big: The Digital Nervous System


September 3, 2012 | Where does all the data in "big data" come from? And why isn't big data just a concern for companies such as Facebook and Google? The answer is that the web companies are the forerunners. Driven by social, mobile and cloud technology, there is an important transition taking place, leading us all to the data-enabled world that those companies inhabit today. O'Reilly Radar
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