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Physicians May Not Be Social, But They are Interactive

August 9, 2012 | The desire to understand physician behavior, identify Key Opinion Leaders, and reach those influencers in a measured way is of extreme importance to pharmaceutical executives, writes Jim Golden in his latest blog. How those physicians respond to an ad campaign – whether that campaign is through email and web sites (digital), conferences and journals, or old fashioned sales calls – is an expensive and time consuming endeavor.
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