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Boehringer Ingelheim Launches Pharma Facebook Game


September 13, 2012 | Boehringer Ingelheim has developed a Facebook game called Syrum. The health of the world is in the user's hands, and players can collaborate with others to save it. The player’s goal is to discover cures for various diseases or pandemics, create a stable drug, and create a clinical trial to launch the drug and cure the disease. The game is based on pharma and drug development, but like the Facebook game Farmville, players don't have to know anything about pharmaceuticals to play. The game is set to be launched today at the PSFK conference in London. PSFK  Syrum Trailer on YouTube
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