Pharma Turns to Second Generation Emerging Markets

September 17, 2012

September 17, 2012 | Sanofi is looking past the BRIC countries--Brazil, Russia, India, China--at other emerging markets, singling out Columbia, Indonesia, and Vietnam for future growth. GlobalData believes Sanofi could be trying to achieve comparative advantage over its competitors by moving most of its labor-intensive processes to CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) countries. Global Data