Ashfield Engage launches with an integrated offering to maximize engagement with patients, HCPs and payers
Ashfield Engage, a business unit of Ashfield, part of UDG Healthcare plc., today launches as an engagement and commercialization partner for the healthcare industry. Previously ‘Ashfield Commercial and Patient Solutions’, the business has grown and enhanced its capabilities across five specialist areas: Medical Affairs, Market Access*, Commercial, Patient Solutions, and Event Experiences.
Driven by customer demand for diverse, collaborative commercialization services, Ashfield Engage launches as a single partner to create personalized, impactful experiences for all healthcare audiences, across all channels.
Staying ahead of the surging demand for remote strategies and the impact of COVID-19 on behaviours, Ashfield Engage is focused on engaging with patients, HCPs and payers on behalf of its clients to the maximum effect, whether virtually or in-person.
Greg Flynn, Global President at Ashfield Engage, explains: “We recognize change is inevitable, but transformation is a result of conscious choice. Our clients are adapting to the changing world and there are gaps that need to be filled which is demonstrated by the growth in outsourcing, and this is where we step in.
“One of the benefits of working with Ashfield Engage is that we draw on diverse expertise from different specialist areas, connecting patients, HCPs and payers with knowledge, support and medicines. We execute sophisticated, omnichannel strategies that increase awareness and engagement, bring products to market faster and more effectively, maximize sales performance and ROI, and support long-term patient adherence.”
The Ashfield Engage approach is underpinned by adaptive analytics, human connections, and customer-centric technology, enabling the team to engage with patients, practitioners and payers where they are.
Built on a strong heritage of over 20 years’ experience, Ashfield Engage provides a truly global offering, with a team of 5,000 employees delivering services in more than 50 countries. Whether digital, virtual or in-person, our services include sales solutions, patient engagement programs, medical information, medical science liaisons (MSLs), events, and market access*.
For more information, go to www.AshfieldEngage.com
* Currently a US-only service
Note to Editors:
About Ashfield
Ashfield, part of UDG, is an integrated healthcare services partner, offering a breadth of services across strategic consulting, benchmarking, commercialization, customer engagement, events, marketing and communications.
Ashfield has carefully curated its business through the acquisition of 22 companies and is committed to offering streamlined services to best meet its clients’ needs. With a presence in more than 50 countries, over 7,000 employees strive to provide best-in-class service for more than 300 clients, including the top 30 global pharmaceutical companies.
For more information, go to www.oneashfield.com
About Ashfield Engage
Ashfield Engage, part of UDG Healthcare plc, is an expert, global partner in customer strategy and execution. Ashfield Engage helps clients connect with all healthcare audiences to ensure people get knowledge, support and medicines when and where they need them. As experts in strategic engagement, Ashfield Engage creates personalized, impactful experiences, across all channels. Every program is underpinned by human connections, omnichannel engagement and adaptive analytics.
Ashfield Engage has over 20 years’ experience with a team of over 5,000 employees, delivering services in more than 50 countries. Offering services across Medical Affairs, Market Access, Commercial, Patient Solutions and Event Experiences, Ashfield Engage helps its clients to engage with their stakeholders across the whole commercialization journey. Under the Ashfield umbrella, Ashfield Engage sits alongside Ashfield Advisory and Ashfield Health.
For more information, go to www.AshfieldEngage.com
Contact Information
Lara Lovenbury, ramarketing | lara@ramarketingpr.com | +44 773 268 1275
